YouTube and the Classroom

Peter Drucker, author of Managing the Future observed: “We live in a very turbulent time, not because there’s so much change, but given it moves in a wide variety of directions.” (Drucker, 1993) Effective college and university teachers have to be ableto acknowledge and operate with opportunity to find out, and to persistently revitalize the knowledge base.” The sophistication of quickly changing teaching technology helps it be a critical targets for practitioners to learn about the newest instruments to improve presentations in the classroom. YouTube has proved within the last two calendar year for being an emerging technology withstrong potential for enhancing classroom discussions, lectures and presentations.

The following paper discusses the story of YouTube, the effect of YouTube ontoday’s speaking in public audience, and also the use of YouTube to improve speaking in public curriculum. As part of the groundwork 77 undergraduate pupils taking the introductoryspeech study course at Daytona Beach College (DeLand, Florida campus) were surveyed about the use of YouTube technology in the classroom.


YouTube, the most up gift/threat, is a free video sharing Web site that has rapidly grown into a wildly popular way to upload, share, view and comment onvideo clips. With at least 100 million viewings one day and more than 65,000 videos uploaded every day, the Web portal provides teachers with an expanding amount if visual info share with a classroom brimming with young multimedia enthusiasts. (Dyck, 2007) Based in San Mateo, YouTube is a small privately-funded company. The organization was founded by Chad Hurley and Steven Chen. Over eleven dolars million of funding from was raised by the company Sequoia

Capital, the firm which likewise provided original venture capital for Google, The founders at first had a contest inviting the posting of video. The contest acquired the eye of the masses plus Google, Inc. In October 2006, Google acquired the company for 1.65 billion in Google stock.

Since spring of 2006, YouTube has come to support the top position in video that is online with twenty nine % of the U.S. multimedia entertainment market.YouTube videos account for sixty % of all movies seen online… The site specialises in small, generally two minute, homemade, comic movies made by users. Buy youtube views serves as a swift entertainment break or maybe viewers with broadband computer connections at work or home. (Reuters, 2006)

In June (2006), 2.5 billion videos happened to be watched on YouTube. Over 65,000 videos are actually uploaded daily to YouTube. YouTube boasts approximately twenty million unique users per month, according to Nielsen/NetRatings. (Reuters, 2006) Robert Hinderliter, Kansas State University produced a unique video historical past of The segment may be located on the internet site.

Effect of YouTube in the classroom

“The growing adoption of broadband joined with a dramatic push by content providers to promote video which is online helps to pave the way for mainstream audiences to embrace online video watching. The vast majority of adult internet users in the United States (57 %) report seeing or downloading some type of online video content and nineteen % do this on an average day. (Madden, 2007). Daytona Beach College students surveyed suggested that a majority of the students watch video clips on a weekly basis. College instructors are able to cash in on the huge increase in viewing internet videos byincorporating their use within the classroom.

Communication analysis on employing visuals as an enhancement to presentations is supported by early researchers like Aristotle. “Although ancient orators weren’t aware of our currently research on picture memory, they did know the importance of vividness. They were aware that audiences were more prone to give consideration to and be persuaded by visual pictures painted by the speaker. In the Rhetoric of his (Book III, Chapters 10 11) Aristotle describes the significance of words and graphic metaphors which could “set the scene before our eyes.” He defines graphic as “making your things.” is seen by hearers (Hamilton, 2006)

“Today’s audiences expect presentations being visually augmented, whether they are communicated in the guise of a lecture, a business article, or a public speech. What’s more often, modern the speaker is expected by audience to visually augment such presentations with a level of sophistication unheard of possibly ten years ago.” (Bryden, 2008)

The utilization of persuasive impact is increased by visuals. For instance, a university of Minnesota study discovered that making use of visuals increases persuasiveness by forty three % (Simons, 1998). Today’s audiences are accustomed to multimedia events that bombard the senses. They typically think that any formal demonstration must be accompanied by a few visual element… Presenters who utilized visual aids were furthermore regarded as being much more professional, a lot better prepared, along with a lot more fascinating than those who didn’t make use of visual aids. Among the easiest methods you are able to help ensure the accomplishment of a speech is preparing fascinating and powerful visual aids. Sadly, lots of speakers either don’t use visual aids or use ones that are overcrowded, difficult or outdated to understand. (Ober, 2006)

“The saying “A picture is worth a thousand words” is usually true. A look at right brain/left brain theory explains why visuals speed listener comprehension. While the left hemisphere of the human brain specialises in analytical processing, the right hemisphere specializes in simultaneous processing of info and pays little attention to information. Speakers who do zero visual aids or only charts loaded with statistics are asking the listeners’ left brains to complete all of the efforts. After some time, including a good left-brain thinker is suffering from information overload, begins making mistakes in reasoning, and will lose interest. In computer terminology, “the system shuts down.” The right mind, however could possibly rapidly grasp complex ideas presented in graphic form.” (Hamilton, 2006)

“Most folks process and retain information best whenever they get it in more than one format. Research findings point we remember merely aproximatelly 20 % of what we hear, but more than fifty % of what we see and hear. Further we remember aproximatelly seventy % of what we see, hear, and in fact do. Communications which are reinforced visually and otherwise are often more believable than those which are just verbalized. As the saying goes, “Seeing is believing.” (O’Hair, 2007) The vast majority of students surveyed at Daytona Beach College indicated a preference for audio/visual health supplements to oral presentations.

YouTube videos can accelerate comprehension and add interest. Effectively integrateing a YouTube video can aid in audience understanding and comprehension of subjects under discussion. YouTube videos also can enhance audience memory. Communication research conclusions suggest that conceptual images boost listener recall. YouTube videos are able to reduce the presentation time of yours. A highly effective use of a YouTube video can provide you assistance audience members to understanding complicated ideas and problems. Utilizing YouTube are also able to contribute to a speaker’s expertise. Professional looking visuals are able to complement any oral presentation.

Curriculum Enhancement

Users are allowed by “youtube” to post video clips on the site for any individual to see. The majority of the content on the side is enjoyable or simply weird, although quite a few essential videos havefound their way onto this site. YouTube is a terrific tool for choosing video material for use in speech or as background material… Just as with Wikipedia along with other options in which the content is not screened for reliability, the movies you find on YouTube are only as valid as the original source (Bryden, 2008)

Almost all too often beginning speakers fail to give some thought to the specifics of utilizing videos in a speech. Merely since they’ve access to a way of showing video, beginning speakers must look at the following issues:

*Cueing video segment before starting the presentation
*Checking room lighting, visual distance, and also acoustics
*Evaluating any kind of time it requires to introduce, show, and also incorporate the video segment with the remaining content of the presentation

The importance of YouTube technology for public speaking courses falls into 3 categories: lecture presentations, integrated use in student speeches, as well as sample speech evaluation.

YouTube has value for improving lecture discussions of various speaking in public topics and also issues. seventy four % of the students surveyed suggested they prefer to look at a video clip during a presentation. Public speaking instructors struggle to discover appropriate illustrations and examples. I recently applied a speech found on YouTube that was sent to Columbia University students by Lee Bollinger, the president of the university. President Bollinger gave speech introducing the President of Iran, Mahmoud Ahmadinejad on September twenty four, 2007. I applied the YouTube speech as being a case study to examine speech ethics. President Bollinger was involved in a number of ethical concerns in the number of a controversial speaker for the university and his use of vitriolic language in his presentation introducing the Iran’s president. My classes enjoyed a lively discussion about speech ethics following his presentation.

YouTube has value for integration in student speeches. Daytona Beach College pupils have been asked: “What is the greatest value of using an online clip during a speech? Summary responses included the following:

*It gives the audience a better visual and will assist them relate with the subject.
*It makes the audience more interested.
*Some audiences need visuals to recognize the subject.
*It enables you to connect with the audience.
*puts some “umph” into the speech..
*its great for proving arguments.
*can say something better than you are able to.

Pupils are required in standard public speaking classes in order to utilize visuals to enhance the quality of information shared also to shoot the attention of their target audience. A brief YouTube segment is able to enhance the quality of a presentation. For example, I recentlylistened to a speech on global warming. The pupil speaker located a brief portion on YouTube from Al Gore’s well known video “An Inconvenient Truth.” The video segment helped to audience to visual the effect of climate change on our environment.YouTube has video sections on a large array topics from Affirmative Action to Zoology.

YouTube in addition has value for sample student speech evaluation. It’s tough for speaking in public trainers to located timely sample student speeches. Teachers with DVD/CD speech samples is provided by some publishers. But these samples become outdated quickly. YouTube has recent speeches delivered by pupils for online college public speaking courses. In addition, YouTube features speeches delivered by many professionals and educators. For instance, last semester my public speaking lessons thought of a speech by the Toastmasters International World Champion, Darrin LeCroix. The speech is a lot more than entertaining. The speech provided my students with insight into effective dental delivery.

Bill Gates observed: “The really fascinating highway programs are going to grow from the participation of tens or hundreds, or millions of folks, who will not just consume entertainment as well as other information, but can create it, too. (Gates, 1995). YouTube is supplying educators a way to utilize this technology to enhance classroom instruction.


The recent Pew Foundation Internet and American Life Project observed: “Online video has been a core function in an expanding discussion concerning the impact of user-driven “Web 2.0″ technologies. Other video and youtube sharing sites are often held up as effective illustrations of both the monetary and social worth of applications designed around user contributions. And as consumers have realized the unlocked possibilities of video which is online, an unique channel of active mass communication has started to emerge in everyday life.” (Madden, 2007).

YouTube technology can assist both students and educators in developing effective presentations. This technology can also provide college instructors with timely info and examples. Gardner Campbell, a professor of english at the Faculty of Mary Washington concluded: “We’re seeing not simply the now routine Internet sensation of significant new resources but additionally hugely and unpredictable scaled repositories of public domain materials which are info resources that are vital for ourselves and also our students. As the info abundance spreads, and if we’re brave and interesting enough to embrace it, we will find our own serendipity fields dramatically expanded. (Campbell, 2007)

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